Your pipeline, worked automatically — every lead answered while it's hot, every quote followed up, nothing dropped.
ai consulting, end to end
let's rebuild how your business runs.
I start with where your business needs to go, then build the AI that gets you there. Strategy first, tools second.
or email mac@itskite.com
the problem
where the real roi lives.
Most people have met AI as a chat window — ask a question, get an answer. Useful, but that's level zero. The real return shows up when AI runs whole workflows: the quote that goes out in minutes, the lead that never slips, the report that's waiting in the morning. AI only matters if it moves the business — more margin, more pipeline, less drag. So that's where I begin.
how i work
in the business, not above it.
I don't hand you software and walk away. I embed with your team, learn how the business actually runs, and stay on to make sure the AI earns its keep.
- 01
understand
I get ingrained in the business first — your goals, your numbers, how the work actually flows. The point is to find the changes worth making, not to automate whatever's nearest.
- 02
build
Then I build it myself — real systems wired into how you already operate. The tool you always wanted but could never buy, because off-the-shelf software never quite fit how you run.
- 03
run
I stay embedded, measure what it's doing for the business, and keep tuning until the results show up where they matter — growth, better service, time back. Never automation for its own sake.
The first weeks are simple: a couple of discovery conversations, a roadmap of quick wins, and a first win that gets the flywheel moving.
book a 30-min callwhere it lands
where ai actually earns its keep.
Every business is different — that's the point. But the work usually lands in a few places:
sales
marketing
Tailored marketing, client by client — outreach built around each ideal customer, at a scale you couldn't do by hand.
operations
The repetitive back-office work — quoting, order tracking, data entry — running on its own.
decisions
Your numbers, read every morning, so you decide from data instead of gut.
If your edge is a process nobody else has, that's exactly where AI pays off most — and where off-the-shelf tools can't help. I build for it.
about
why me.
I'm Mac. I believe AI is going to transform every business and every industry over the next few years. A lot of leaders sense that too — what they need is help untangling the day-to-day and putting real AI to work inside it. That's the work I love most.
There are engineers who automate without asking where the business is headed, and consultants who advise without ever building a thing. I set out to be the person in between: strategy you can act on, built by the same hands.
I take on a few partners at a time — embedding properly means I'm genuinely in the business with you.
recent work
- Insurance underwriting, automated — quoting that took days now takes minutes.
- A commercial printer's back office — order routing, quote generation, and invoicing, running on their own.
let's find your first win.
It's a 30-minute strategy call — we'll talk about where your business is headed and where AI could genuinely move it. No pitch deck, no jargon, no homework. If you'd rather start on email, that works too.